Jesse Leib & Corey Murray
Work directly with Jesse Leib and Corey Murray to find new business through our K–12 network and build the relationships that help it grow.
We’ve built and grown education businesses, pitched district buyers, and worked the conference circuit ourselves. We bring nearly two decades each in the market, trusted relationships, and experienced help navigating the people, priorities, and long buying cycles behind a district decision.
For education companies with $2M–$30M in annual revenue.
Reach figures reflect our work building RocketPD.
One partnership with both of us
We help you find new business, build relationships with the people behind it, and work through what it takes for a district to buy. Both of us stay involved.
Read the partnership overview →We look for the right opportunities within our relationships across district leadership, regional education organizations, and the wider K–12 community. We match your solution to a real need and identify which buyers and routes into the market are worth pursuing.
We combine relevant introductions with positioning, meeting preparation, candid buyer discussions, and useful content. A district conversation, regional partnership, or focused event may be the right approach. We choose the work around the buyer and the opportunity.
We work alongside you on buyer feedback, follow-up, pilot discussions, proposals, and expansion. As stakeholders, budgets, and priorities change, we help you judge the next move and keep building the relationship.
A partnership in practice · archSCAN and Accessibility on Demand
We partnered with archSCAN and Accessibility on Demand to bring an AI and machine learning solution for ADA document accessibility to the K–12 market ahead of DOJ rule changes.
We worked existing relationships and helped build regional partnerships with educational service centers, BOCES, and intermediate units. Targeted webinars and regional events gave district decision-makers a reason to engage.
Selected partnership results
Pipeline reflects potential business, not booked revenue. These are results from this partnership, not a forecast for every engagement.
Early market development · Swiftscore
We partnered with Swiftscore, an early-stage AI-powered teacher evaluation solution, to gather district feedback and secure 25+ paid district pilots in one year.
We helped analyze the feedback and used those insights to guide strategic introductions to relevant thought leaders and decision-makers, supporting further market development.
In one year
District feedback helped guide the next conversations and introductions.
How we begin
You can come to us for new business, a new region, or help with an existing account. We start with your best-fit buyers, your goals, and where our relationships can be useful, then agree on the opportunities and work to pursue.
Review your solution, evidence, and target buyers. Identify relevant relationships and district or regional routes, and agree on the first priorities.
Strengthen your case and prepare the outreach, introduction, buyer discussion, or content the opportunity needs. Begin the agreed actions where there is a relevant fit.
Use an every-other-week working call and shared next steps to review outreach, buyer feedback, and progress. Agree what to pursue, change, or stop, with an owner for each next action.
We commit to the matching, preparation, outreach, and follow-through agreed in our scope. We help you demonstrate value; each buyer controls their participation and purchasing decision.
The people you’ll work with
We’ve been the people building the company, pitching the product, and following up after the conference. You work directly with both of us.
We built RocketPD and have helped other education companies develop district and regional business. Our relationships come from years in the market. Our judgment comes from doing the work: finding a fit, earning trust, learning from buyers, and staying involved through a complicated sales process.
District partnerships & sales strategy
Jesse brings 20 years in K–12 sales and business development and longstanding relationships across district leadership. He helps identify new opportunities within the network, develop district and regional relationships, and navigate the people and decisions involved in a sale. He works alongside Corey on positioning, meeting preparation, deal strategy, and follow-through.
Growth strategy & sales enablement
Corey has built education businesses, pitched and sold solutions, and led integrated sales and marketing programs. He helps identify where a solution fits, turn buyer insight into a stronger offer, and prepare the content, conversations, and proposals an opportunity needs. He works alongside Jesse on sourcing opportunities, relationship development, sales strategy, and account growth.
“IDG has been instrumental to our business by building relationships, providing valuable education, and helping us gain access to clients across the country.”
Vivica Williams · President, archSCAN
Years in the community
Our relationships were built in schools, regional organizations, conferences, and years of conversations across the education community.
That experience helps us recognize a relevant need, understand who should be involved, and find a useful way to engage. We protect those relationships by working with companies we believe can serve the community and staying accountable for how we bring them into the conversation.
Free guide by Jesse and Corey
Build trust. Qualify interest. Move the conversation forward.Includes five questions to pressure-test an account you want to grow.
Read it here. No email required.
Selected conversations
A selection of past discussions with education leaders and industry voices.
These discussions reflect our experience in K–12 and the relationships we’ve built over time.
WatchDr. Michael Hinojosa
In conversation with Corey Murray
WatchDr. Luvelle Brown
In conversation with Corey Murray
WatchSusan Enfield & Will Krasnow
In conversation with Corey Murray
Participation in these conversations does not imply endorsement of In-Demand Group or availability for client engagements.
Who we work with
For K–12 education and edtech companies with $2M–$30M in annual revenue that want new district or regional business and experienced partners to help develop it.
You have a solution you can demonstrate, evidence of its value, and a team that can act on feedback and follow through. We bring our network, market judgment, and hands-on work to the opportunities we agree to pursue. You do not need to arrive with a ready-made pipeline.
Every partnership is scoped individually, with a six-month minimum. We only take on companies we believe we can help, and never more than we can support.
Before we talk
Yes. We actively look for the right opportunities within our network, including district relationships and regional partnerships. We start with your solution and best-fit buyers, then agree where to focus. Existing accounts can be part of the work, but you do not need to bring us an established pipeline.
We can work alongside your existing team, adding relevant relationships, market insight, and hands-on help finding and developing opportunities. Your team retains product expertise, demos, pricing decisions, implementation, and overall sales ownership. Our scope defines the work Jesse and Corey take on together.
We prepare with you before the conversation and stay involved afterward: making sense of buyer feedback, improving the case, planning follow-up, and supporting pilot discussions or proposals. We build relationships over time. Introductions depend on relevance and a willingness to connect; the engagement is not a list of contacts or a promise of access to named people.
We hold an every-other-week working call and maintain shared next steps. Together we review the outreach and work completed, what buyers are telling us, and what should happen next, with an owner for each action. We assess the development of real opportunities as well as the work behind them. Meetings and revenue are not guaranteed.
Our relationships were built over years, and we make introductions thoughtfully. A six-month partnership gives us continuity to match your solution to a relevant need, prepare well, and help the relationship develop through the buying process. We commit to the matching, preparation, and follow-through defined in our scope. Knowing us does not mean someone will buy; each prospect decides whether and when to act. Before you commit, we agree on priorities, fees, responsibilities, and how we will review progress.
Jesse and Corey review your company, the buyers you want to reach, and where our relationships could help. If there appears to be a fit, we talk through the opportunity together. We then put the work, investment, and proposed start date in a proposal. We only proceed where the fit and our capacity make sense.
Let’s find the right opportunity
Tell us what you sell, which buyers or regions you want to reach, and where growth is getting stuck. Let’s look at how our relationships and experience could help.
Talk with Jesse and Corey →Send a little context about your business. Jesse and Corey will review it, then explore the fit and scope the work with you if there is a useful opportunity.
