JAN – MARCH
Influence Phase
ENGINE STAGES:
- Awareness
- Education
About IDG
We built RocketPD by listening — not pushing.
And in the process, we learned something most companies miss:
In K–12, when you show up matters just as much as what you say.
Schools don’t buy on a traditional funnel. They buy on trust, timing, and alignment to their priorities.
In Demand Group exists to bring that same system to a small number of mission-aligned partners.
40K+
K–12 Educators
850+
Districts Engaged
48+
Countries Reached
$4M+
K–12 Revenue Since 2021
Our Belief
K–12 is not a typical market.
Decision-making is complex. Trust is fragile. And most traditional growth tactics don't work here.
But there’s a second reality many vendors overlook:
Schools don't buy on a funnel. They buy on a planning cycle.
The companies that win don’t just generate demand. They align to timing, build trust early, and show up when it matters.
Priorities are set early
Often before the end of the calendar year.
Conversations happen
Before budgets are finalized in spring.
Vendors start selling
In the summer. Far too late.
Core Philosophy
A system built on trust, timing, and execution.
This isn't theory. It's the system we used to build RocketPD — and the same system we bring to every partner we work with.
Listen
Deliver Value
Earn Trust
Align to Timing
Create Adoption
Generate Renewal
See the System
Where We Operate
Growth Engine + K–12 Buying Cycle
IDG aligns the engine to the cycle to drive trust, timing, and conversion.
Where most vendors miss — and where IDG operates.
APRIL – JUNE
Decision Phase
ENGINE STAGES:
- Consideration
- Diagnostic
JULY – AUGUST
Execution Phase
ENGINE STAGES:
- Offer
- Adoption
SEPT – DEC
Nurture Phase
ENGINE STAGES:
- Community
- Utilization
What We Do
A strategic growth partner for K–12.
IDG is a strategic market activation partner for organizations serving schools and districts.
We Combine:
- Deep K–12 fluency
- A 40,000+ educator community
- Proven content and event systems
- Demand generation and sales enablement infrastructure
...To Help Partners Do Three Things:
Get into district conversations early
Before priorities are set and budgets are finalized.
Build trust at scale
Through community-driven education and engagement.
Convert with precision
When districts are actually ready to act.
How We Think
This is where most companies get it wrong.
Most companies try to generate demand.
That’s the difference between interest — and adoption.
We Help Partners:
Shape demand early
Before competitors enter the conversation.
Build trust continuously
Through value delivered ahead of any ask.
Activate it at the right moment
When districts are actually ready to buy.
What We Are Not
We’re not a traditional marketing partner.
Most marketing systems are built for volume, speed, and generic lead generation.
- Not a list rental
- Not a replacement for your sales team
- Not a generalist agency
We don't manufacture attention. We build momentum that converts.
Why Selectivity Matters
Trust doesn’t scale if you dilute it.
The most respected organizations in K–12 emphasize co-design, evidence, and selectivity.
If trust is the asset, you don't dilute it.
That’s why we work with a small number of partners — and go deep.
The Team Behind IDG
We’re operators — not theorists.
IDG is led by the team behind RocketPD.
Together, we bring a unique combination of experience across content, sales, and operations in the K–12 market.
Corey Murray
Co-Founder / Growth Strategy
40,000+
ROCKETPD EDUCATORS BUILT & LED
A former ed-tech journalist, Corey built content campaigns and demand generation systems for Fortune 500 companies in education and technology.
He later spent more than eight years inside venture-backed edtech companies — building multi-channel marketing systems, sales enablement strategies, and community-driven growth engines.
Corey led the development of the RocketPD Learning Community, now a network of more than 40,000 educators.
Jesse Leib
Co-Founder / Partnerships
$20M+
IN K–12 SALES GENERATED
Jesse is a veteran of K–12 education technology sales, with a career built on one core principle:
“Trust comes first.”
He has spent years building relationships with superintendents and district leaders across the country, developing a network that is second to none.
That trust-first approach has helped him generate more than $20M in K–12 sales over his career.
Chris Dekmar
Co-Founder / Operations
15+ yrs
EDTECH OPERATIONS & SALES OPS
Chris began his career in edtech working alongside Jesse — developing a deep understanding of market sizing, sales forecasting, and operational execution.
He plays a critical role in translating strategy into systems — ensuring that growth is not just generated, but sustained and scaled.
Together
We’ve built a system the K–12 market trusts.
IDG gives partners access to that same system — applied to their growth.
See if we’re a fit
40,000+
K–12 educators
850+
Districts engaged
48+
Countries reached
$4M+
K–12 revenue since 2021
Proof
Built in the real world.
This model has generated $4M+ in K–12 revenue since 2021, across some of the most demanding categories in the market.
Professional Learning
Building the audience and demand engine that turned RocketPD into a 40K+ educator community.
AI & Evaluation Tools
Driving district-level conversations with new entrants in the K–12 AI category.
Infrastructure & District Solutions
Aligning enterprise vendors to the buying cycle of district IT and operations leaders.
$4M+
In K–12 revenue generated since 2021
Across offers, partnerships, campaigns, and market-building systems.
See how the system works
See the difference.
A 20-minute call to see whether the IDG system fits what you're building — and whether we're the right partner for it.
Schedule a 20-minute consult